“The nature of social media is that it is social. It’s always a two-way street when it comes to building relationships.” - Marissa Rosen, Founder, Climate Social
For many small businesses and startups, time is of the essence. You’re constantly networking, looking for funding, and creating new content. When you have a break in your schedule, thinking through an engaging social media post may be the last thing you want to do. You might set aside a couple hours in your day to write out your posts and put them on a timer to go live; it’s more convenient and one less thing on your to-do list.
But is it working? Scheduling your posts may be easier, but nothing worth doing is really easy. Climate Social has three reasons why your social media should be managed in real time.
“Click here to confirm you are human”
Social media is just that — social. Your followers are not following you for automated posts that you rushed just to get something on Twitter. They want to know your company. They want to know your brand. They want to know you. Engaging in real time puts a ‘face’ behind the screen and lets your customers and clients know that you care about them as people, not just as another ‘like’. And, real-time, authentic back-and-forth that shows your personality can make a world of difference when it comes to your stakeholders feeling a personal connection to you and your brand.
Stay on top of the latest news
Scheduling posts days, or even weeks, in advance really puts you behind on what’s happening here and now. If a new bill like the #GreenNewDeal hits the Senate floor, or a new report on climate science comes out, you want to be the first to share it. It demonstrates to your followers that you stay educated on the topics you (and they) care about and that you want to participate in the conversations surrounding them. Posting about a trending topic days after it’s been on the news can make you seem out of the loop and not committed to your values.
Get to know your followers
One of the best reasons for real time management of social media is the chance to get to know your followers. After posting, take a moment to look through the profiles of those commenting, liking, and even direct messaging. You’ll get to understand the preference of your followers, what causes they care about most, and who they are as a person (or organization). Give them a follow back and engage on their personal posts as well! You are building a community, not just a business. This will mark your brand as down-to-earth, help you strategize for future communication efforts, and will boost engagement on your page and posts.
Still not convinced?
We get it, social media isn’t always at the top of a to-do list for business owners. For Climate Social, strategizing and executing in real time IS our to-do list!
Real time engagement is probably the most difficult part of managing social media and yet the most important. Let Climate Social give you the professional hand you need. We can workshop with you, provide trainings, or even take over your pages to jump start your accounts.