When the first hashtag appeared on August 23, 2007, its original purpose was to allow for likeminded individuals to share ideas amongst one another on Twitter. Soon, they became an essential aspect of social media, dynamically shifting the way we communicate by grouping conversations by topic rather than by user.
As it evolved, it grew from topics to challenges, and to statements and demands. Hashtags like #MeToo and #BlackLivesMatter don’t just give context to the conversation, but socially stand for something greater.
Here, we share examples of three hashtags with that have truly created an impact.
One of the most interactive types of hashtags are challenge hashtags. The famous #IceBucketChallenge in the summer of 2014 led to 739,000 new donors from July 29 through August 21.
A new viral challenge has swept not only the U.S., but the globe since its first use on March 5, 2019: #TrashTag. An everyday citizen from Arizona challenged “#bored teenagers” to visit area that could use cleaning, take a picture, clean it up, and post the after picture with the hashtag #TrashTag
The hashtag has over 80k+ uses on Instagram with Twitter, Facebook, and even Reddit (which doesn’t even use hashtags!) following with similar traffic. It has resulted in climate action and encouraged people, and especially the youth, to get outside and make a difference.
See how the corporate Kimberly-Clark handle even got in on the action!
Greenpeace uses creative storytelling to push their environmental and climate action agendas forward, and thus created the hashtag #IsThisYours? as part of their “Break Free From Plastic” campaign—in order to call out the companies that are responsible for single-use plastic pollution.
By showcasing images of plastic trash in places where it doesn’t belong, and tagging the (arguably) responsible companies, the hashtag puts pressure on the corporations to look into greener solutions and take ownership of the pollution.
Take a look. Do you think this messaging puts the right pressure on corporations to take action to reduce single-use plastics? Email email@example.com with your thoughts!
The “super bloom” in Southern California in 2017 brought about fields of wildflowers that were nothing short of Instagram worthy.
With the flock of #Instagrammers to the fields, flowers were picked, trampled, and squashed under the traffic of visitors. Shortly thereafter, the hashtag #NoFlowersWereHarmed popped up encouraging photographers to leave no trace when capturing the beauty of this phenomenon.
Nature photos and protecting the environment can both be trendy! Now when the super blooms come and go, people use #NoFlowersWereHarmed to remember to observe and treat the flowers with respect.
Are you looking to start a challenge? Is there a cause you want to bring to a wider audience? Do your pictures speak truth to an environmental issue? Climate Social specializes at the intersection of climate action and social media.
We can work with you to develop a creative and impactful hashtag to make a difference amongst your followers and your community. Write to us today or learn about the other services we offer to bring your climate action values to the right audiences.